Summer course: measuring digital audiences

How to measure digital audiences efficiently? What steps are being taken to deal with the changes in this area? The need to know and analyze digital media consumption in Basque puts us in the perspective of agreed audiometric systems. Through this Summer Course, starting from the scope of Basque digital audiences, a first and comprehensive…

We have presented the Basque Media Yearbook

The year 2021 has clearly revealed that the horizon is digital, and this is one of the most recurring ideas in this year’s issue, along with the need for innovation and transformation. The coordinator of the Observatory, Libe Mimenza Castillo, has analysed the main trends in the international media ecosystem and the director of Hekimen,…

Feminist communication products in Basque

The Observatory has completed a database of feminist communication products in Basque based on the article that the research group “Visibility of women in the media” will publish in the 2021 Yearbook of the Basque Media Observatory. Kazetaritza feminista Hego Euskal Herrian izenburupean, Arantza Gutierrez Paz eta Itxaso Fernandez Astobiza UPV/EHUko irakasle eta ikertzaileek euskarazko…

The BEHA research line underway thanks to the call for projects 2021 “Citizenship of the Euroregion”

The BEHA research line of the Basque Media Observatory starts with the publication of the resolution of the call for projects 2021 “Citizenship of the Euroregion”: “Cross-border proposal for the knowledge of the Basque audience: exercise to update the digital measurement of the communication space in Basque”. The BEHA project seeks to evaluate and update…