Media switches to Google Analytics 4

A year ago Google announced that they would shut down its Universal Analytics traffic meter in July 2023, along with the launch of a new version: GA4. Basque media websites, except Argia magazine, have been immersed in this transition in recent months, in collaboration with the BEHA project developed by us. Almost two years have…

Summer course: measuring digital audiences

How to measure digital audiences efficiently? What steps are being taken to deal with the changes in this area? The need to know and analyze digital media consumption in Basque puts us in the perspective of agreed audiometric systems. Through this Summer Course, starting from the scope of Basque digital audiences, a first and comprehensive…

We have presented the Basque Media Yearbook

The year 2021 has clearly revealed that the horizon is digital, and this is one of the most recurring ideas in this year’s issue, along with the need for innovation and transformation. The coordinator of the Observatory, Libe Mimenza Castillo, has analysed the main trends in the international media ecosystem and the director of Hekimen,…