Populazioaren erdia baino gehiago da streaming plataformetako harpide

Streaming plataformetara harpidetutakoak jada populazioaren erdia baino gehiago dira: 2021ean % 50 izan ziren eta 2022an % 54 izan dira (hazkundea apaldu da, saturazioa iritsi baita adin-tarte batzuetan —55 urte azpikoen 10etik 8 eta 7 bitartean dira streaming plataforma dutenak, 55-64 artekoen erdiak eta +64koen artean 10etik 2 baino ez—). CIESen 2022ko galdetegian oinarritutako datuak…

Summer course: measuring digital audiences

How to measure digital audiences efficiently? What steps are being taken to deal with the changes in this area? The need to know and analyze digital media consumption in Basque puts us in the perspective of agreed audiometric systems. Through this Summer Course, starting from the scope of Basque digital audiences, a first and comprehensive…

We have presented the Basque Media Yearbook

The year 2021 has clearly revealed that the horizon is digital, and this is one of the most recurring ideas in this year’s issue, along with the need for innovation and transformation. The coordinator of the Observatory, Libe Mimenza Castillo, has analysed the main trends in the international media ecosystem and the director of Hekimen,…

Feminist communication products in Basque

The Observatory has completed a database of feminist communication products in Basque based on the article that the research group “Visibility of women in the media” will publish in the 2021 Yearbook of the Basque Media Observatory. Kazetaritza feminista Hego Euskal Herrian izenburupean, Arantza Gutierrez Paz eta Itxaso Fernandez Astobiza UPV/EHUko irakasle eta ikertzaileek euskarazko…