News | Behategia

Behategiak audientzia aztertzeko kontsultoria lanak egin ditu Innovation Media Consulting enpresa gidatzen ari den egitasmo piloturako. Aiurri eta Gaztezulo komunikabideak dira pilotaje horretan parte hartzen ari diren biak eta egindako diagnositik, azterketa kritikotik eta ondorioetatik eratorriko diren aholkuak sektore osoari luzatuko dizkio IMC-k, EAEko administrazioaren eta sektorearen artean osatutako Hedabideen mahaiak enkargaturiko lanean (ikus Hekimenen…

Feb292024

We published the Basque Media Yearbook 2023-2024

AlbisteakBy behategia 2024-02-29

(read English version here) On an annual basis, the Basque Media Observatory publishes this book, which includes research works, projects and highlights related to media and communication in basque language. Among these fourteen articles are some of the main issues that will be on the agenda in the year we have just begun. …

Nov132023

Libe Mimenza makes a thesis on digital analytics of Basque media

AlbisteakBy behategia 2023-11-13

Libe Mimenza Castillo, a researcher of the NOR group, has defended the doctoral thesis entitled “Analysis: diagnosis and proposal to measure the digital environment of the Basque media”. She has analyzed the reality of the web traffic measurement tools of the media that publishes in Basque, based on projects developed in collaboration with Behategia (The…

Jul62023

Media switches to Google Analytics 4

AlbisteakBy behategia 2023-07-06

A year ago Google announced that they would shut down its Universal Analytics traffic meter in July 2023, along with the launch of a new version: GA4. Basque media websites, except Argia magazine, have been immersed in this transition in recent months, in collaboration with the BEHA project developed by us. Almost two years have…

Jul52023

Yearbook articles in English with automatic translation

AlbisteakBy behategia 2023-07-05

The articles of the Basque Media Yearbooks have been translated into English by automatic translator Elia. In collaboration with Elhuyar, we have used the tool developed by them to distribute globally dozens of articles published over the years around the Basque communication space. The works have been codified one by one to html, so they…

May292023

28 media in digital analytics training sessions

AlbisteakBy behategia 2023-05-29

Within the activities of updating the digital measurement of the communication space in Basque that we are promoting within the BEHA project, the training section has also begun. We have prepared a first round in which 28 media have registered and in which more than 50 people have participated. These sessions, organized in May and…

Mar202023

More than half of the population subscribes to streaming platforms

AlbisteakBy behategia 2023-03-20

Subscribers to streaming platforms are already more than half of the population: they were 50% in 2021 and will be 54% in 2022 (growth has slowed down, as saturation has reached the age group of those under 55 -between 8 and 7 out of 10 are on streaming platforms. Half of those between 55-64 and…

Feb232023

The idea of collaboration crosses the Basque Media Yearbook 2022-2023

AlbisteakBy behategia 2023-02-23

The Observatory’s annual publication contains an analysis of what has happened in the year and the main challenges it faces in 2023. Among these is the need to take firm steps to take advantage of the development of digitisation and artificial intelligence in areas such as multilingualism, audiovisual, audience measurement or innovation. It consists of…

Sep192022

We’re building common ground for measuring the digital audience

AlbisteakBy behategia 2022-09-19

The Summer Course we held in September has been very fruitful in achieving a unified system for measuring the digital audience in the Basque media. It brought together three key actors and shared reflection between the media, the administration and the university. In this context, we have known, together with several experts, the paths, tools,…

Jul12022

Summer course: measuring digital audiences

AlbisteakBy behategia 2022-07-01

How to measure digital audiences efficiently? What steps are being taken to deal with the changes in this area? The need to know and analyze digital media consumption in Basque puts us in the perspective of agreed audiometric systems. Through this Summer Course, starting from the scope of Basque digital audiences, a first and comprehensive…