The Observatory has carried out consultancy work to study the audience for the pilot project led by Innovation Media Consulting. The media Aiurri and Gaztezulo are the two involved in this piloting and the IMC will transfer to the whole sector the recommendations derived from the diagnosis, critical analysis and conclusions thereof, in a work commissioned by the Media Bureau between the administration and the CAPV sector (see Hekimen news).
In response to the request made by the Vice-Ministry of Language Policy and IMC, The Observatory conducted a study on media web traffic in 2023, collecting in an annual analysis and evolution report based on BEHA panels and presenting it to the entire committee. The media then received the request for a hearing study of social networks and the analysis of the last three months of Aiurri and Gaztezulo (November-February) was presented at the same forum. With this work we have wanted to contribute to the empowerment of the media in the data culture.
