Streaming plataformetara harpidetutakoak jada populazioaren erdia baino gehiago dira: 2021ean % 50 izan ziren eta 2022an % 54 izan dira (hazkundea apaldu da, saturazioa iritsi baita adin-tarte batzuetan —55 urte azpikoen 10etik 8 eta 7 bitartean dira streaming plataforma dutenak, 55-64 artekoen erdiak eta +64koen artean 10etik 2 baino ez—). CIESen 2022ko galdetegian oinarritutako datuak…
The Observatory’s annual publication contains an analysis of what has happened in the year and the main challenges it faces in 2023. Among these is the need to take firm steps to take advantage of the development of digitisation and artificial intelligence in areas such as multilingualism, audiovisual, audience measurement or innovation. It consists of…
The Summer Course we held in September has been very fruitful in achieving a unified system for measuring the digital audience in the Basque media. It brought together three key actors and shared reflection between the media, the administration and the university. In this context, we have known, together with several experts, the paths, tools,…
How to measure digital audiences efficiently? What steps are being taken to deal with the changes in this area? The need to know and analyze digital media consumption in Basque puts us in the perspective of agreed audiometric systems. Through this Summer Course, starting from the scope of Basque digital audiences, a first and comprehensive…
This is a briefing of the speeches by Libe Mimenza and Josu Amezaga in Parliament’s Committee on Culture and Language. (See video in basque) In the last decade we have seen how digital transformation has weakened the Basque communication space, including the communication space in Basque language. For many years, 95 per cent of the…
We have shared the intermediate results of the BEHA research project led by the Basque Media Observatory and the Euroregion, together with the participants of the first phase, in the working session held at the Martín Ugalde Cultural Park. In autumn 2021, the BEHA research line was launched at the Basque Media Observatory. The road…
The year 2021 has clearly revealed that the horizon is digital, and this is one of the most recurring ideas in this year’s issue, along with the need for innovation and transformation. The coordinator of the Observatory, Libe Mimenza Castillo, has analysed the main trends in the international media ecosystem and the director of Hekimen,…
The Observatory has completed a database of feminist communication products in Basque based on the article that the research group “Visibility of women in the media” will publish in the 2021 Yearbook of the Basque Media Observatory. Kazetaritza feminista Hego Euskal Herrian izenburupean, Arantza Gutierrez Paz eta Itxaso Fernandez Astobiza UPV/EHUko irakasle eta ikertzaileek euskarazko…
Half a dozen years have passed since 14 January 2016 Hekimen, the UPV/EHU, Mondragon Unibertsitatea and the University of Deusto (subsequently joined by the Basque University of Summer) signed the convention for the establishment of the Observatory. This tour has built the most comprehensive database compiled by the Basque media; each year the yearbook of…
The Basque Media Observatory has analyzed the audiences of streaming platforms in the Southern Basque Country: How many citizens are subscribers of an audiovisual platform? Which platforms are the most widespread? How does age influence? And language skills? In order to search for answers to these questions, we analyzed the data of the company CIES,…