A year ago Google announced that they would shut down its Universal Analytics traffic meter in July 2023, along with the launch of a new version: GA4. Basque media websites, except Argia magazine, have been immersed in this transition in recent months, in collaboration with the BEHA project developed by us. Almost two years have…
The articles of the Basque Media Yearbooks have been translated into English by automatic translator Elia. In collaboration with Elhuyar, we have used the tool developed by them to distribute globally dozens of articles published over the years around the Basque communication space. The works have been codified one by one to html, so they…
Within the activities of updating the digital measurement of the communication space in Basque that we are promoting within the BEHA project, the training section has also begun. We have prepared a first round in which 28 media have registered and in which more than 50 people have participated. These sessions, organized in May and…
Subscribers to streaming platforms are already more than half of the population: they were 50% in 2021 and will be 54% in 2022 (growth has slowed down, as saturation has reached the age group of those under 55 -between 8 and 7 out of 10 are on streaming platforms. Half of those between 55-64 and…
The Observatory’s annual publication contains an analysis of what has happened in the year and the main challenges it faces in 2023. Among these is the need to take firm steps to take advantage of the development of digitisation and artificial intelligence in areas such as multilingualism, audiovisual, audience measurement or innovation. It consists of…
The Summer Course we held in September has been very fruitful in achieving a unified system for measuring the digital audience in the Basque media. It brought together three key actors and shared reflection between the media, the administration and the university. In this context, we have known, together with several experts, the paths, tools,…
How to measure digital audiences efficiently? What steps are being taken to deal with the changes in this area? The need to know and analyze digital media consumption in Basque puts us in the perspective of agreed audiometric systems. Through this Summer Course, starting from the scope of Basque digital audiences, a first and comprehensive…
This is a briefing of the speeches by Libe Mimenza and Josu Amezaga in Parliament’s Committee on Culture and Language. (See video in basque) In the last decade we have seen how digital transformation has weakened the Basque communication space, including the communication space in Basque language. For many years, 95 per cent of the…
We have shared the intermediate results of the BEHA research project led by the Basque Media Observatory and the Euroregion, together with the participants of the first phase, in the working session held at the Martín Ugalde Cultural Park. In autumn 2021, the BEHA research line was launched at the Basque Media Observatory. The road…
The year 2021 has clearly revealed that the horizon is digital, and this is one of the most recurring ideas in this year’s issue, along with the need for innovation and transformation. The coordinator of the Observatory, Libe Mimenza Castillo, has analysed the main trends in the international media ecosystem and the director of Hekimen,…