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Urtekaria 2025-2026 argitaratu dugu

AlbisteakBy behategia 2026-02-27

Euskal Hedabideen Urtekaria 2025-2026 argitaratu du Behategiak, eta aurten aurkezpena Euskal Irratien egoitzan egin du, Uztaritzen. Euskal irratiek presentzia nabarmena dute aurtengo alean. Azken urtean emandako urratsak (irratien elkartea indartzen, webguneak berritzen, estrategia digitala diseinatzen…) eta DAB+ sistemaren aurrean daukaten erronka nabarmentzeko moduko gaiak dira. Hori da, berez, Euskal Hedabideen Behategiak argitaratzen duen Urtekariaren zeregin…

HEDABIL egitasmoa lagunduko du Euroeskualdeak

AlbisteakBy behategia 2025-12-23

Eibarko ikastaroko ondorio nagusietako bat erabiltzaileak hobeto ezagutu beharra izan zen, horrekin estuki lotua da HEDABIL proiektua. Gaur egungo audientzia mediatikoa ez da euskarri bakarrera mugatzen. Jendeak informazioa kontsumitzen du komunikabide baten webgune ofizialean ez ezik, sare sozialetan, podcast eta bideo plataformetan, newsletter-etan, edota euskarri tradizionaletan —papera, irratia, telebista—. Datuen estandarizazio faltaz gain, fragmentazio horrek…

HEDABIL. Euskarazko hedabideen audientzia azterketa datu zientzia bidez lantzeko tresna berria: datu biltegi integral operatiboa nola sortu?

posterraBy behategia 2025-11-24

CLARIAH-EUSen IV. workshopean aurkeztutako posterraren laburpena da honakoa Gaur egungo audientzia mediatikoa ez da euskarri bakarrera mugatzen (Newman et al., 2025). Jendeak informazioa kontsumitzen du komunikabide baten webgune ofizialean ez ezik, sare sozialetan, podcast eta bideo plataformetan, newsletter-etan, edota euskarri tradizionaletan —papera, irratia, telebista—. Datuen estandarizazio faltaz gain (Felps, 2025), fragmentazio horrek erronka bihurtzen…

60 basque media outlets on the way to better know their digital audiences

AlbisteakBy behategia 2025-09-23

Behategia, The Basque Media Observatory, has completed the BEHA project, through which 60 media outlets will be able to better understand their digital audiences. Two custom designed tools give them the opportunity to track data and to define their strategies based on that information. This project began in 2021 with a first step that involved…

Basque media has made great strides towards deepening its data culture

UncategorizedBy behategia 2025-09-18

The participation of more than 30 media outlets in the Summer Course organized by the Observatory in collaboration with the UEU confirms the fruitful evolution of the journey that began four years ago. The media outlets have done a lot of work in the field of digital analytics over the years, since we started with…

Registration for the summer course is open

UncategorizedBy behategia 2025-05-26

We will take another step towards digital analytics in the course on September 11th and 12th, in Eibar. As part of the UEU Summer Courses, we have organized a one and a half day program called Digital Analytics in Basque Media: A Big Challenge, and registration is now open. Among other things, it will be…

Full-day session to help media create an analytics plan

UncategorizedBy behategia 2025-05-16

On May 8th, we spoke to 45 representatives from 30 media outlets, offering them the means to understand audiences (mainly digital, but not exclusively) and the keys to data analysis. In addition, during this full-day session organized by Hekimen and the Observatory, the media outlets had the opportunity to share questions and doubts among themselves…

Behategia (The Basque Media Observatory) presents volume 10 of the Basque Media Yearbook

UncategorizedBy behategia 2025-02-28

The publication includes outstanding research, analysis and projects of 2024 in the field of communication and media in Basque and has also focused on 2025, which will be an important year, since the public administration and the media sector are working on the new model of the call for grants for media. This is what…

New tool to measure the digital audience of the media is in the process of being launched

Albisteak, UncategorizedBy behategia 2025-02-25

To date, digital traffic on Basque media websites has been measured exclusively through BEHA (GA4) and Matomo panels. They were also preceded by the Hekimen Analytics tool, which allowed the collection of aggregated data, but stopped taking measurements with the appearance of the GA4 system. After spending the whole year developing a new model that…

What media space do creators of culture have in The Basque Country?

AlbisteakBy behategia 2024-10-29

We present the results of the research undertaken to answer this question at the “Cultural Transmision and Media” conference, held in Azpeitia the 26th of October, 2024. The study is based on the corpus obtained from the “culture” page of 11 digital media (Berria, Naiz, Goiena, Alea, Anboto, Argia, Kazeta, EITB, Diario Vasco, Noticias de…

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