New tool to measure the digital audience of the media is in the process of being launched

To date, digital traffic on Basque media websites has been measured exclusively through BEHA (GA4) and Matomo panels. They were also preceded by the Hekimen Analytics tool, which allowed the collection of aggregated data, but stopped taking measurements with the appearance of the GA4 system. After spending the whole year developing a new model that…

Our BEHA 3.0 project has been approved

The BEHA 3.0 project receives subsidy from the call Citizenship of the Euroregion. Therefore, we will continue with the path of promoting data culture in the Basque media, delving into digital analytics, so that the collection and analysis of data can be a helpful handle for decision-making. This project has the support of UPV/EHU, Hekimen…