Udako ikastarorako izen-ematea zabalik

Analitika digitalaren bidean beste urrats bat emango dugu irailaren 11 eta 12ko ikastaroan, Eibarren. UEUren Udako Ikastaroen baitan antolatu dugu Analitika digitala euskarazko hedabideetan: erronka handi bat izeneko egun eta erdiko programa, eta zabalik dago izen-ematea. Bertan, besteak beste, azken urte hauetan Euroeskualdearen laguntzarekin garatutako BEHA proiektuan lantzen gabiltzan datuaren kulturan sakontzeko, ditugun tresnak arakatzeko…

Hedabideei analitika plana osatzen laguntzeko egun osoko saioa

Iragan maiatzaren 8an 30 hedabidetako 45 ordezkariren aurrean aritu ginen audientzien ezagutzarako bideak (nagusiki digitalak, baina ez soilik) eta datuen analisirako gakoak eskaintzen. Horretaz gain, Hekimenek eta Behategiak antolaturiko egun osoko saio honetan hedabideek aukera izan zuten haien artean galderak eta zalantzak partekatzeko eta baita ere bakarka, hedabide bakoitzaren beharren arabera, kontsulta partikularrak egiteko.

New tool to measure the digital audience of the media is in the process of being launched

To date, digital traffic on Basque media websites has been measured exclusively through BEHA (GA4) and Matomo panels. They were also preceded by the Hekimen Analytics tool, which allowed the collection of aggregated data, but stopped taking measurements with the appearance of the GA4 system. After spending the whole year developing a new model that…

Our BEHA 3.0 project has been approved

The BEHA 3.0 project receives subsidy from the call Citizenship of the Euroregion. Therefore, we will continue with the path of promoting data culture in the Basque media, delving into digital analytics, so that the collection and analysis of data can be a helpful handle for decision-making. This project has the support of UPV/EHU, Hekimen…

Digital analytics consulting jobs for media

The Observatory has carried out consultancy work to study the audience for the pilot project led by Innovation Media Consulting. The media Aiurri and Gaztezulo are the two involved in this piloting and the IMC will transfer to the whole sector the recommendations derived from the diagnosis, critical analysis and conclusions thereof, in a work…