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Urtekaria 2025-2026 argitaratu dugu

Euskal Hedabideen Urtekaria 2025-2026 argitaratu du Behategiak, eta aurten aurkezpena Euskal Irratien egoitzan egin du, Uztaritzen. Euskal irratiek presentzia nabarmena dute aurtengo alean. Azken urtean emandako urratsak (irratien elkartea indartzen, webguneak berritzen, estrategia digitala diseinatzen…) eta DAB+ sistemaren aurrean daukaten erronka nabarmentzeko moduko gaiak dira. Hori da, berez, Euskal Hedabideen Behategiak argitaratzen duen Urtekariaren zeregin…

HEDABIL egitasmoa lagunduko du Euroeskualdeak

Eibarko ikastaroko ondorio nagusietako bat erabiltzaileak hobeto ezagutu beharra izan zen, horrekin estuki lotua da HEDABIL proiektua. Gaur egungo audientzia mediatikoa ez da euskarri bakarrera mugatzen. Jendeak informazioa kontsumitzen du komunikabide baten webgune ofizialean ez ezik, sare sozialetan, podcast eta bideo plataformetan, newsletter-etan, edota euskarri tradizionaletan —papera, irratia, telebista—. Datuen estandarizazio faltaz gain, fragmentazio horrek…

60 basque media outlets on the way to better know their digital audiences

Behategia, The Basque Media Observatory, has completed the BEHA project, through which 60 media outlets will be able to better understand their digital audiences. Two custom designed tools give them the opportunity to track data and to define their strategies based on that information. This project began in 2021 with a first step that involved…

What media space do creators of culture have in The Basque Country?

We present the results of the research undertaken to answer this question at the “Cultural Transmision and Media” conference, held in Azpeitia the 26th of October, 2024. The study is based on the corpus obtained from the “culture” page of 11 digital media (Berria, Naiz, Goiena, Alea, Anboto, Argia, Kazeta, EITB, Diario Vasco, Noticias de…

We will analyze the presence of basque culture creators in the media

In this new research, we will look at the presence of basque culture creators in the media during the last year. For this task we will gather the digital contents of the cultural section of these newspapers: Berria, Naiz, Goiena, Alea, Anboto, Argia, Kazeta, EITB, Diario Vasco, Noticias de Navarra and El Correo. The results…

We had a visit from the students of the ‘Journalism in Basque’ diploma of the Northern Basque Country

This new qualification was launched at the beginning of the academic year as a result of the collaboration between three Universities, eight media and the Public Institution of the Basque Language (read our article here). After diagnosing the situation of the Basque language in the media of the Northern Basque Country, the process was launched,…

Digital analytics consulting jobs for media

The Observatory has carried out consultancy work to study the audience for the pilot project led by Innovation Media Consulting. The media Aiurri and Gaztezulo are the two involved in this piloting and the IMC will transfer to the whole sector the recommendations derived from the diagnosis, critical analysis and conclusions thereof, in a work…

We published the Basque Media Yearbook 2023-2024

(read English version here)   On an annual basis, the Basque Media Observatory publishes this book, which includes research works, projects and highlights related to media and communication in basque language. Among these fourteen articles are some of the main issues that will be on the agenda in the year we have just begun.  …