Our BEHA 3.0 project has been approved

The BEHA 3.0 project receives subsidy from the call Citizenship of the Euroregion. Therefore, we will continue with the path of promoting data culture in the Basque media, delving into digital analytics, so that the collection and analysis of data can be a helpful handle for decision-making. This project has the support of UPV/EHU, Hekimen…

Digital analytics consulting jobs for media

The Observatory has carried out consultancy work to study the audience for the pilot project led by Innovation Media Consulting. The media Aiurri and Gaztezulo are the two involved in this piloting and the IMC will transfer to the whole sector the recommendations derived from the diagnosis, critical analysis and conclusions thereof, in a work…

Media switches to Google Analytics 4

A year ago Google announced that they would shut down its Universal Analytics traffic meter in July 2023, along with the launch of a new version: GA4. Basque media websites, except Argia magazine, have been immersed in this transition in recent months, in collaboration with the BEHA project developed by us. Almost two years have…