Analitika digitalaren bidean beste urrats bat emango dugu irailaren 11 eta 12ko ikastaroan, Eibarren. UEUren Udako Ikastaroen baitan antolatu dugu Analitika digitala euskarazko hedabideetan: erronka handi bat izeneko egun eta erdiko programa, eta zabalik dago izen-ematea. Bertan, besteak beste, azken urte hauetan Euroeskualdearen laguntzarekin garatutako BEHA proiektuan lantzen gabiltzan datuaren kulturan sakontzeko, ditugun tresnak arakatzeko…
Iragan maiatzaren 8an 30 hedabidetako 45 ordezkariren aurrean aritu ginen audientzien ezagutzarako bideak (nagusiki digitalak, baina ez soilik) eta datuen analisirako gakoak eskaintzen. Horretaz gain, Hekimenek eta Behategiak antolaturiko egun osoko saio honetan hedabideek aukera izan zuten haien artean galderak eta zalantzak partekatzeko eta baita ere bakarka, hedabide bakoitzaren beharren arabera, kontsulta partikularrak egiteko.
To date, digital traffic on Basque media websites has been measured exclusively through BEHA (GA4) and Matomo panels. They were also preceded by the Hekimen Analytics tool, which allowed the collection of aggregated data, but stopped taking measurements with the appearance of the GA4 system. After spending the whole year developing a new model that…
We present the results of the research undertaken to answer this question at the “Cultural Transmision and Media” conference, held in Azpeitia the 26th of October, 2024. The study is based on the corpus obtained from the “culture” page of 11 digital media (Berria, Naiz, Goiena, Alea, Anboto, Argia, Kazeta, EITB, Diario Vasco, Noticias de…
In this new research, we will look at the presence of basque culture creators in the media during the last year. For this task we will gather the digital contents of the cultural section of these newspapers: Berria, Naiz, Goiena, Alea, Anboto, Argia, Kazeta, EITB, Diario Vasco, Noticias de Navarra and El Correo. The results…
This new qualification was launched at the beginning of the academic year as a result of the collaboration between three Universities, eight media and the Public Institution of the Basque Language (read our article here). After diagnosing the situation of the Basque language in the media of the Northern Basque Country, the process was launched,…
The Observatory has carried out consultancy work to study the audience for the pilot project led by Innovation Media Consulting. The media Aiurri and Gaztezulo are the two involved in this piloting and the IMC will transfer to the whole sector the recommendations derived from the diagnosis, critical analysis and conclusions thereof, in a work…
(read English version here) On an annual basis, the Basque Media Observatory publishes this book, which includes research works, projects and highlights related to media and communication in basque language. Among these fourteen articles are some of the main issues that will be on the agenda in the year we have just begun. …
Libe Mimenza Castillo, a researcher of the NOR group, has defended the doctoral thesis entitled “Analysis: diagnosis and proposal to measure the digital environment of the Basque media”. She has analyzed the reality of the web traffic measurement tools of the media that publishes in Basque, based on projects developed in collaboration with Behategia (The…
A year ago Google announced that they would shut down its Universal Analytics traffic meter in July 2023, along with the launch of a new version: GA4. Basque media websites, except Argia magazine, have been immersed in this transition in recent months, in collaboration with the BEHA project developed by us. Almost two years have…