How to measure digital audiences efficiently? What steps are being taken to deal with the changes in this area?
The need to know and analyze digital media consumption in Basque puts us in the perspective of agreed audiometric systems.
Through this Summer Course, starting from the scope of Basque digital audiences, a first and comprehensive joint reflection will be held sector, university and administration to start taking steps towards the era of agreed metrics.
On 12 and 13 September in San Sebastian we will have the opportunity to speak, learn and take steps around digital audiences with leading experts:
GfK: Official digital audience measuring agency in Spain.
Médiamétrie: Official digital audience measuring agency in France.
Lin3s: Data collection, digital strategy, qualitative analytics and digital marketing.
Jordi Morales i Gras: Data engineering, artificial intelligence and sociological study.
EITB (Basque broadcasting corporation) strategy and audience research.
PuntuEUS / Argia / Berria / Digital Humanities.
Ikusiker: communication, entertainment and information habits of Basque youth.
UPV/EHU (Basque University): How do you measure everything in one?
BEHA project: an exercise in updating digital measurement.
Public administration and digital measurement.
To see the program and sign in click here:
https://www.uik.eus/en/activity/euskal-hedabideen-audientzia-digitala-metrika-adostuen-garaia
