The Summer Course we held in September has been very fruitful in achieving a unified system for measuring the digital audience in the Basque media. It brought together three key actors and shared reflection between the media, the administration and the university.
In this context, we have known, together with several experts, the paths, tools, possibilities and challenges we face to measure the digital audience of the Basque media.
We have also announced the first results of the BEHA project, an initial step in this direction, and we have come back with the feeling that we have strengthened the climate of collaboration between the actors.
About 60 people gathered around this subject, highlighting the rich presence of participants from different fields (media, universities, institutions, measurement and research agencies, responsible for linguistic and communicative policy, etc. ).
We have come back very happy, with plenty of work to do, but with a clear direction: we are already preparing the BEHA-2 project.