Libe Mimenza Castillo, a researcher of the NOR group, has defended the doctoral thesis entitled “Analysis: diagnosis and proposal to measure the digital environment of the Basque media”. She has analyzed the reality of the web traffic measurement tools of the media that publishes in Basque, based on projects developed in collaboration with Behategia (The…
A year ago Google announced that they would shut down its Universal Analytics traffic meter in July 2023, along with the launch of a new version: GA4. Basque media websites, except Argia magazine, have been immersed in this transition in recent months, in collaboration with the BEHA project developed by us. Almost two years have…
The articles of the Basque Media Yearbooks have been translated into English by automatic translator Elia. In collaboration with Elhuyar, we have used the tool developed by them to distribute globally dozens of articles published over the years around the Basque communication space. The works have been codified one by one to html, so they…
Within the activities of updating the digital measurement of the communication space in Basque that we are promoting within the BEHA project, the training section has also begun. We have prepared a first round in which 28 media have registered and in which more than 50 people have participated. These sessions, organized in May and…
Subscribers to streaming platforms are already more than half of the population: they were 50% in 2021 and will be 54% in 2022 (growth has slowed down, as saturation has reached the age group of those under 55 -between 8 and 7 out of 10 are on streaming platforms. Half of those between 55-64 and…
The Observatory’s annual publication contains an analysis of what has happened in the year and the main challenges it faces in 2023. Among these is the need to take firm steps to take advantage of the development of digitisation and artificial intelligence in areas such as multilingualism, audiovisual, audience measurement or innovation. It consists of…