The participation of more than 30 media outlets in the Summer Course organized by the Observatory in collaboration with the UEU confirms the fruitful evolution of the journey that began four years ago. The media outlets have done a lot of work in the field of digital analytics over the years, since we started with…
We will take another step towards digital analytics in the course on September 11th and 12th, in Eibar. As part of the UEU Summer Courses, we have organized a one and a half day program called Digital Analytics in Basque Media: A Big Challenge, and registration is now open. Among other things, it will be…
On May 8th, we spoke to 45 representatives from 30 media outlets, offering them the means to understand audiences (mainly digital, but not exclusively) and the keys to data analysis. In addition, during this full-day session organized by Hekimen and the Observatory, the media outlets had the opportunity to share questions and doubts among themselves…
The publication includes outstanding research, analysis and projects of 2024 in the field of communication and media in Basque and has also focused on 2025, which will be an important year, since the public administration and the media sector are working on the new model of the call for grants for media. This is what…
To date, digital traffic on Basque media websites has been measured exclusively through BEHA (GA4) and Matomo panels. They were also preceded by the Hekimen Analytics tool, which allowed the collection of aggregated data, but stopped taking measurements with the appearance of the GA4 system. After spending the whole year developing a new model that…
The BEHA 3.0 project receives subsidy from the call Citizenship of the Euroregion. Therefore, we will continue with the path of promoting data culture in the Basque media, delving into digital analytics, so that the collection and analysis of data can be a helpful handle for decision-making. This project has the support of UPV/EHU, Hekimen…