Within the activities of updating the digital measurement of the communication space in Basque that we are promoting within the BEHA project, the training section has also begun. We have prepared a first round in which 28 media have registered and in which more than 50 people have participated. These sessions, organized in May and June, aim to lay the foundations of an analytical plan and, especially, to deepen the knowledge of the new tool GA4. The welcome of the initiative has been very positive and it has become clear that there are reasons for more and more frequent work in this area.
Behategia
Behategia
