We present the results of the research undertaken to answer this question at the “Cultural Transmision and Media” conference, held in Azpeitia the 26th of October, 2024. The study is based on the corpus obtained from the “culture” page of 11 digital media (Berria, Naiz, Goiena, Alea, Anboto, Argia, Kazeta, EITB, Diario Vasco, Noticias de Navarra and El Correo) during 2023. The initial collection and processing of this gigantic database has been carried out in collaboration with the artificial intelligence centre Orai. Using AI techniques, we have collected 24,246 cultural contents and, afterwards, we have done the classification and cleaning of the last phase manually, basing our research on a database of 5,637 creators of culture (authors, artists, etc.).