The project has been launched by the Hekimen Association. Libe Mimenza, researcher of the NOR group of the UPV and coordinator of the Observatory, addresses in the first session of this new section the challenges that the media in Basque have in the age of digitalization. “Nothing is what it was. We are in the direct era, the axis is digital and consumptions develop à la carte”. It is an intense intervention of 20 minutes duration that collects ideas and explanatory concepts about the upcoming change in the Basque media. Because “everything is changing, it’s time to rethink the media and digitization will set the stage.”
The video is available on the Hekimen vimeo network: