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Monthly Archives: February 2025

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Behategia (The Basque Media Observatory) presents volume 10 of the Basque Media Yearbook

UncategorizedBy behategia2025-02-28

The publication includes outstanding research, analysis and projects of 2024 in the field of communication and media in Basque and has also focused on 2025, which will be an important year, since the public administration and the media sector are working on the new model of the call for grants for media. This is what…

New tool to measure the digital audience of the media is in the process of being launched

Albisteak, UncategorizedBy behategia2025-02-25

To date, digital traffic on Basque media websites has been measured exclusively through BEHA (GA4) and Matomo panels. They were also preceded by the Hekimen Analytics tool, which allowed the collection of aggregated data, but stopped taking measurements with the appearance of the GA4 system. After spending the whole year developing a new model that…

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