{"id":419,"date":"2016-01-20T00:35:35","date_gmt":"2016-01-19T23:35:35","guid":{"rendered":"https:\/\/behategia.eus\/aurkezpena\/?lang=en"},"modified":"2021-02-06T22:24:58","modified_gmt":"2021-02-06T21:24:58","slug":"who-are-we","status":"publish","type":"page","link":"https:\/\/behategia.eus\/en\/who-are-we\/","title":{"rendered":"Who are we?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Euskal Hedabideen Behatokia<\/i> (the Basque Media Observatory), also known as Behategia, is an antenna<\/strong>. It is an antenna trained on the media; an antenna which monitors the Basque media in order to measure the quantitative and qualitative impact of the media written and broadcast in the Basque language. Its purpose is to:[\/vc_column_text]

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Highlight<\/strong> the importance of the media in bringing together the Basque-speaking community.<\/div> <\/div> <\/div> <\/div>
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Measure <\/strong>their capacity for broadcasting communicative content.<\/div> <\/div> <\/div> <\/div>
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Analyse<\/strong>\u00a0the problems and opportunities facing the industry within the new social and technological paradigm.<\/div> <\/div> <\/div> <\/div>
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Offer\u00a0<\/strong>alternatives in response to changes in consumer habits.<\/div> <\/div> <\/div> <\/div>
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Propose\u00a0<\/strong>consensuses and new agreements to help the media become more effective and reach a wider audience.<\/div> <\/div> <\/div> <\/div> [vc_column_text]Behategia is, in short, a tool<\/b> for improvement.<\/p>\n

It is a space<\/b> in which academia and the public administration can both participate.<\/p>\n

It is an attitude<\/b>, based on an awareness of both the origin of the media (social initiative) and their purpose: to provide a service to the Basque-speaking community and foster communication.<\/p>\n

To this end, the Hekimen Euskal Hedabideen elkartea (Hekimen Basque Media Association) <\/a>has joined forces with the University of the Basque Country<\/a>, Deusto University,<\/a> Mondrag\u00f3n University<\/a> and the Basque Summer University<\/a> to sign a cooperation and collaboration agreement<\/b>.<\/p>\n

They face a number of challenges<\/b>:[\/vc_column_text]

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