Subscribers to streaming platforms are already more than half of the population: they were 50% in 2021 and will be 54% in 2022 (growth has slowed down, as saturation has reached the age group of those under 55 -between 8 and 7 out of 10 are on streaming platforms. Half of those between 55-64 and only 2 out of 10 among those +64).
These are the data based on the 2022 questionnaire of CIES.
On the other hand, using the 2021 data, you will find the study we published last year here:
Streaming plataformak Hego Euskal Herrian, audientzia azterketa
